Bike Challenge Campaign

For PSU's 2018 Bike Challenge campaign, I wanted to incorporate handwritten type mixed with dynamic photography. 

Posters Series

Sidewalk Stickers


My roles in this project were creating the initial concept, arranging the photoshoot/taking photos, and handwritten type/doodles


Ben Child & Marissa Ginsburg

Bike Seat Covers

I pitched the concept of handwritten type over photography to advertise the PSU Bike Challenge campaign, which got chosen to move forward with. I personally did all of the handwritten type and helped lead the photoshoot with the help of two of my coworkers at the PSU Graphic Design Center. Posters and ground stickers were placed all across PSU campus and bike seat covers were given to bikers completing the challenge.

© 2020 by Marika Van de Kamp

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