I was tasked with creating a festive packaging design for Straightaway’s 3 holiday gift sets. The client wanted there to be a connection to the Pacific Northwest, so the illustrations on the packaging are a nod to where the product comes from. The leaf illustration is Oregon’s state flower: the Oregon grape. The bird is Oregon’s state bird: the Western Meadowlark. Of course, Mt. Hood had to be included.

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Additionally, I designed print assets (window decals, sidewalk sign) and a digital campaign (social posts, web banners) based off of the look and feel of the packaging.